Your landing page is where clicks become customers. If it is unclear or slow, even the best ads will struggle. Make sure your page includes these seven elements.
- A clear headline that matches the ad
- A specific benefit-focused subheading
- One primary call to action
- Trust signals such as reviews, logos or results
- Simple forms with only essential fields
- Fast loading speed on mobile
- Visuals that show the product or outcome
Keep one goal per page
Every extra link or offer competes for attention. Focus the page on one action you want visitors to take.
Test and improve
Small changes to headlines, buttons and forms can make a big difference. Test one change at a time and measure the results.
